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ADDRESS
101, Crystal Rowhouse,
Sahyadri Farms,
Baner, Pune- 411 045
MH, INDIA
101, Crystal Rowhouse,
Sahyadri Farms,
Baner, Pune- 411 045
MH, INDIA
&Circus, erstwhile 'Tailor and Circus' is a D2C (Direct to consumer) innerwear, clothing and apparel brand, launched in 2016 from Tirupur, Tamil Nadu. &Circus has always been a flag bearer of body positivity, comfort and sustainability, and were on a lookout for an identity that reflected these core values.
Our approach was simple. A “dash” as a prefix to the brand name - a space for one and all to be part of “the circus”. The dash represents the consumer - an array of people of various shapes, sizes, genders and backgrounds. A powerful idea that represents the brand signal “Love Every Body”
PP NEUE MONTREAL BOLD
MONO SPEC
PP NEUE MONTREAL MEDIUM
GILS CADYLA
Before
after
Purpose has always been core to the &circus team from day 1. The pre-existing identity however did not reflect this idea explicitly and that was what we wanted to change. The empty space preceding the &circus mark was just the right vehicle for the brand to express their core value of inclusivity and community.
At the heart of &Circus, are two halves that make it what it is: 'you', and 'us'. In a world of one-size-fits-all, and distorted beauty standards, &C is here to encourage people to be themselves and accept people for who they are.
Cozy, Convenient, & Care-free. Our Maternity range has you covered, when you have your hands full.
Cozy, Convenient, & Care-free. Our Maternity range has you covered, when you have your hands full.
